How does Artigram enable her users maximizes profits?
The way that things were
Back in the day and not so long ago, if you wanted to sell a product, you had to put it on a physical shelf in a brick and mortar retail store. That was not an easy task at all, since you had to compete for such space against recognized brands and established corporations.
This competition was fierce due to the limited nature of shelf space — it could only hold a finite amount of products — a major constraint. As a result, products that made it to a retail shelf space were only those that had mass appeal, or in other words, those that met the demands of the median part of the demand curve.
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Then came the Internet
Contrary to brick and mortar, the internet has endless virtual shelf space which can accommodate an infinite amount of products. When paired up with advancements in inventory storage and distribution, it gave companies the power to meet the demands of end consumers regardless of customer segment size, or location.
This was a major leap forward for companies and consumers alike, since companies could finally meet the demands of many new consumers, who’s tastes were too niche to be served in a world where brick and mortar retailers dominated a market that was constrained by shelf space.
This is when the term “long tail” was coined: it literally refers to the “long tails” of the demand curve.
So, what’s a “long tail strategy” anyway?
These days, you can pick a little micro niche way out on the end of that distributed tail, serve that niche, and make a business out of it. The term “long tail strategy” refers to a strategy of serving many of such niches under one platform, thus achieving higher aggregated demand than that of bestsellers.
Different companies achieved great success through implementing long tail strategies, some of them are well known such as Google for information, YouTube for videos, Netflix for films and shows, Amazon for retail products, and so on.
brands which facilitate new made to order commerce approach’s and allow their users wider selection of products can increase sales and decrease overheads in return.
And this is exactly were Artigram elegant solution may be for help to so many digital creators and influencers.
How does Artigram enable long tail commerce for her users?
Using Artigram eliminate the need of content creators to choose the most likely designs to get sold and shift the power of choice to their users. by doing so, Artigram enable to content providers to maximize the selling potential of their digital reach with multi variations of designs with no up-front costs.
Quick set up of Artigram platform will enable digital creators to harness the power of on demand economy in a single elegant solution and open revolutionize their commerce strategy to “wisdom of the crowd” based approach.
Artigram enable the maximize of this long tail equation thanks to elegant approach to each factor of the commerce supply and demand curve that are the core string in long tail theory –
- Demand factor- Artigram solution lets digital creators upload their entire image library to Artigram platform and get in return ready-made stores fronts with tangible products for sale featuring that images. Now every image the creator will publish on social media can be attached with link to shop. users choose content they like such as a funny image or a text and can buy it from creator shop. Since Artigram ’s solution generates products dynamically after content creator upload his image to account, it also means that the amount of products available for users to choose from is not constrained by prior setup, hence virtually unlimited and redundant the need to try and figure out what consumers want, now the wisdom of the crowd will determine which designs should be come to life and who should be left alone.
- Supply-By using advanced methods of on demand production which means that goods are produced when or as they are required. Hence, Artigram enable unlimited production power without the burden of inventory. By doing this, Artigram partner ease the pain of inventory management and cashflow derivatives associated to any ecommerce operation. Each product is made to order according to buyer preferences and likes. This means that production is no longer projection-based but rather data-based and Artigram partner which control their users test and likes can generate highly lucrative buying suggestions with minimum friction and investment.
